Opinion
Garand Thumb's drone pivot is gun media doing its job
Garand Thumb handed an episode to Powerus military FPV drones instead of rifles — and the pivot says more about where gun media is headed than any review this year.
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Opinion
In Defense of the Sixty-Second Gel Test
The purists are wrong about short-form gun content. The vertical video is not the death of rigor — it's the front door to it.
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Stop Buying Guns Based on Mud
The torture test is the industry's most-watched genre and its least informative. There is a better ledger, and it's boring on purpose.
The Caliber Wars Are Over. The Data Won.
Forty years of barstool ballistics, settled by people with chronographs and the patience to publish. What's left is preference — which is fine, if we'd only say so.
Your Shot Timer Is More Honest Than Your Instructor
An unregulated training industry has one incorruptible auditor, and it costs less than a case of ammunition.
Regulate by Statute, Not by Memo
The brace saga's real lesson isn't about braces. It's that compliance-minded gun owners cannot comply with a rulebook that rewrites itself.
The Algorithm Never Deserved Gun Culture's Best Work
The platforms are welcoming firearms creators back. Take the reach — and keep building the exits.