In Defense of the Sixty-Second Gel Test
The purists are wrong about short-form gun content. The vertical video is not the death of rigor — it's the front door to it.
Stop Buying Guns Based on Mud
The torture test is the industry's most-watched genre and its least informative. There is a better ledger, and it's boring on purpose.
A Twelve-Million-View Torture Test Unravels, Frame by Frame
A forensic teardown alleges staged footage in one of the year's most-watched gear videos. The accused channel's response concedes more than it contests.
The Caliber Wars Are Over. The Data Won.
Forty years of barstool ballistics, settled by people with chronographs and the patience to publish. What's left is preference — which is fine, if we'd only say so.
Your Shot Timer Is More Honest Than Your Instructor
An unregulated training industry has one incorruptible auditor, and it costs less than a case of ammunition.
Data-Driven Gun Training Is Having Its Moment
A instructor channel published its students' timer data — before-and-after, warts included. The transparency is rarer than it should be, and it appears to be contagious.
One Barrel, Ten Cuts: The Velocity Study Forums Will Cite for Years
By sawing a single 5.56 barrel down an inch at a time, a lab channel eliminated the variable every previous dataset tripped over.
Regulate by Statute, Not by Memo
The brace saga's real lesson isn't about braces. It's that compliance-minded gun owners cannot comply with a rulebook that rewrites itself.
The Algorithm Never Deserved Gun Culture's Best Work
The platforms are welcoming firearms creators back. Take the reach — and keep building the exits.
The Quiet Un-Banning of Gun Media
Platform policies that once throttled lawful firearms content are being rolled back with none of the fanfare that accompanied their arrival. A new documentary tallies the damage — and the thaw.
SHOT 2026 Coverage Confirms It: The 2011 Has Gone Mainstream
Reading the year's trade-show coverage as a single text, one trend dominates — the double-stack 1911 pattern is no longer a boutique curiosity.